Philip Shaw

Philip Shaw Wines is the leading winery in the Orange region. We developed a brand strategy and differentiated positioning based on the idea of ‘unconventional distinction’ creating a consistent customer experience regardless of whether it was online, on the table or at the vineyard. We achieved this by articulating a customer journey that is multi-sensory, informative and beautiful.

“Our style has been defined by our respect for the Koomooloo Vineyard. This respect drives our philosophy with our winemaking. The vineyard is like the spoilt child of the family – always getting our constant attention – so we can get the best from the vine into the bottle.”

Phillip Shaw
Proprietor

“Altitude is important. Orange is one of the more special wine growing regions of Australia in part due to high altitude.”

Phillip Shaw
Proprietor

“We are always trying to achieve a balance in our wines, whether they are white or red. Each vintage is a challenge like no other. All the tricks in the book won’t work if you don’t know how to apply them. We’d rather talk about wine that redefines peoples presumptions of flavour and quality.”

Phillip Shaw
Proprietor