Kennedy is one of Australia’s premier ‘pure luxury’ watch and jewellery retailers. We worked with Kennedy to redefine the business vision and connect to a new generation of luxury consumers. Working with Kennedy’s parent company, Emerald Group Investments, we repositioned Kennedy as the leading destination for curated precision.
The essence of the Kennedy brand is distilled within the helmet mark representing Kennedy’s commitment to combine quality artisan luxury with fine precision.
Taken from Gaelic origins the Kennedy name translates to ‘Helmeted Chief’ or ‘Leader’
The Kennedy brandmark is made of three components; the helmet, the typography and the heritage line.
“Kennedy is a brave step forward connecting to a new generation of luxury consumers”