Ascot Vale Leisure Centre

As part of a multi-million-dollar upgrade for a multi-use facility we worked with the city of Moonee Valley to re-imagine the exterior fa├žade and create a cohesive signage system that not only offered a wayfinding solution but illustrated the variety of activities available on-site. We created a flexible system of illustrations accompanied with goal based language (challenge, achieve, inspire) that reflects the goals of clients.

The simplified iconography for the exterior graphics were based around the following territories: wellness, mind, body and community.

The exterior flags were created to reinvigorate the building’s look and to give it a modern edge.