Hitting the target for  a customer centered business

The conversations that businesses are able to have with their customers has shifted dramatically within the last 5 years, allowing many businesses that previously thrived in a static marketing model to become agile and iterative in their engagement with customers.

We’ve looked at ways businesses can engage customers meaningfully and ways they can build a customer centric business.

Wearable technology is fast becoming the way forward for on-the-go engagement.

Just like the smart phone replacing the PC, wearables are becoming closer to fulfilling the core capabilities of the smartphone. As organisations immerse themselves into digital platforms such as building mobile apps, in a way to try to remain relevant, a more effective way forward could be to create meaningful conversations through touchpoints that meets the consumer where they are. Through expanding relevant services, products such as a wearable ‘fit bit’ that can incentivise action for reward i.e. active lifestyle rewards by reducing health insurance premium consumers feel engaged and heard, as opposed to talked at. Engaging customers through emerging  technology such as wearables creates opportunities to gather specific data and customise recommendations that optimise their experience.

Businesses have more data available at their fingertips than at any other time in history

thanks to the rapid incline in technology and digital development through smart phones, social media and sensors. Consumer behaviours and patterns are easily accessed. The key differentiator among competitors in so many fields will be how they analyse the data and use the insights to make agile models and shift their marketing and customer experience in real time. Many companies are already using this data phenomenon to shift their position to become more customer centric and remain relevant and build a leadership/expert position within their industry.

Customer Experience (CX) is currently a growing focus of interest for many organisations.

Consideration for the experience of customers at every point of interaction. Modelling a journey and capturing the data from each point starting at consideration through to engagement and finally advocating a product or service. Forward thinking businesses have already created teams or innovation labs to engage, map and curate the consumer journey in a way that allows businesses
to create iterative prototypes to optimise the customer experience. Pair this with the individual/personalised data available through wearable technology and the insights derived from big data and you have a powerful opportunity to steer engagement and create potential growth.

Helium partner with brands to articulate, disrupt, create change and challenge boundaries through creative thinking and strategy.

We start by taking an elevated view of your business problem, looking beyond channels to understand the bigger picture. This enables us to create engaging communications that successfully infuse creative strategy with measured design to meet your goals, deliver change and create inspiring intelligent solutions.